Marketing
These Marketing Resources provide variety of tools, articles, and links to support your branding and digital presence. Whether you’re looking for guidance on social media, branding, SEO, or building a marketing strategy, you’ll find practical tips and best practices to help you share your message effectively.
Marketing Resources
- All
- Branding
- Search Engine Optimization
- Social Media
- Standards
- Strategies & Plans
- Website
15 Things You Can Do to Build Strong Donor Relationships
Neon One recommends marketing-driven strategies like personalized emails, segmentation, transparency, exclusive content, donor recognition, and multi-channel outreach—including social media and surveys—to deepen donor trust and foster long-term engagement.
3 Website Design Tips to Meet Your Fundraising Deadlines
Strong web design can boost giving under tight deadlines. Key tips include: make the donation page simple, mobile-friendly, and accessible; build landing pages that clearly show mission, goals, and deadline; and use easy navigation (think “Donate Now” buttons) so supporters find what they need quickly.
7 Communications to Send Your Donor After They Make a Gift
Use post-gift marketing to build donor loyalty: send immediate confirmations and tax receipts with impact messaging, heartfelt thank-you notes, impact-driven newsletters, event or tour invites, gratitude videos, mid-term impact emails, and creative holiday messages.
7 of the Most Essential Nonprofit Social Media Tools
Use a set of social media tools to amplify your reach without eating up your time. Schedule posts (Hootsuite, Later), design striking visuals (Canva), monitor trends and influencers (BuzzSumo), collaborate across your team (Planable), polish your content (Grammarly), and handle messages & analytics in one place (Sprout Social).
7 Website Statistics to Guide Your Next Refresh or Upgrade
Enhance your nonprofit’s digital presence by aligning your website with current marketing standards. Visitors form opinions within 50 milliseconds, so prioritize a visually appealing, user-friendly design. Regular updates every 2.5 years ensure your site remains relevant and effective in engaging your audience.
A Complete Guide to Creating a Nonprofit Marketing Plan
Develop a strategic marketing plan by conducting a SWOT analysis, defining SMART goals, identifying target audiences, and selecting appropriate channels. Implement the 5 W’s—Who, What, Where, When, and Why—to guide content creation and ensure cohesive messaging.
Canadian Marketing Code of Ethics & Standards
Charities should communicate with honesty, clarity, and respect. Be truthful, fair, and professional—use accurate information, avoid misleading claims, protect privacy, disclose connections, and follow laws. Upholding these standards builds trust and strengthens donor relationships.
Digital Marketing for the Modern Nonprofit
In this ebook guide, you’ll find best practices for content marketing and blogging, email marketing and pay-per-click advertising, and how to tie it all together with a strategy that bolsters your fundraising efforts.
Fund Development Resource Guide
Drive purpose-aligned marketing by clarifying your foundation’s unique value, crafting key messages that reflect your mission and vision, and mapping opportunities. Blend customized storytelling with scalable, donor-centered outreach for strategic, sustainable engagement.
Fundraising on Facebook: Best Practices for Nonprofits
Enhance Facebook fundraising by verifying your nonprofit status, integrating with virtual events, and maintaining consistent branding. Regularly update your fundraiser, publicly thank donors, and utilize Facebook’s Charitable Giving tools to expand reach and engagement.
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