Marketing
Need to refresh your branding and digital presence? These Marketing Resources provide a variety of tools, articles, and links to support. Explore information on social media, branding, SEO, and building a marketing strategy.
Marketing Resources
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11 Ways to Use Social Media for Storytelling
Turn social channels into strategic outreach tools: map a story arc across posts, use emotional visuals, partner with influencers, and integrate AI. This helps your nonprofit engage meaningfully, amplify reach, and build audience loyalty.
15 Things You Can Do to Build Strong Donor Relationships
Neon One recommends marketing-driven strategies like personalized emails, segmentation, transparency, exclusive content, donor recognition, and multi-channel outreach—including social media and surveys—to deepen donor trust and foster long-term engagement.
3 Website Design Tips to Meet Your Fundraising Deadlines
Strong web design can boost giving under tight deadlines. Key tips include: make the donation page simple, mobile-friendly, and accessible; build landing pages that clearly show mission, goals, and deadline; and use easy navigation (think “Donate Now” buttons) so supporters find what they need quickly.
7 Communications to Send Your Donor After They Make a Gift
Use post-gift marketing to build donor loyalty: send immediate confirmations and tax receipts with impact messaging, heartfelt thank-you notes, impact-driven newsletters, event or tour invites, gratitude videos, mid-term impact emails, and creative holiday messages.
7 of the Most Essential Nonprofit Social Media Tools
Use a set of social media tools to amplify your reach without eating up your time. Schedule posts (Hootsuite, Later), design striking visuals (Canva), monitor trends and influencers (BuzzSumo), collaborate across your team (Planable), polish your content (Grammarly), and handle messages & analytics in one place (Sprout Social).
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