Storytelling
These Storytelling Resources offer helpful tools, articles, and links. Learn how to craft stories and understand your audience so you can better share the work you do with the world.
Storytelling Resources
- All
- Approaching Storytelling
- Gathering Stories
- Knowing Your Audience
- Managing Stories
- Sharing Stories
- Writing Stories
11 Ways to Use Social Media for Storytelling
Use social media to craft narrative arcs—beginning, conflict, resolution—that bring your nonprofit to life. Show, don’t just tell. Leverage partners, influencers, and AI to strengthen voice and connection.
5 Reasons Philanthropy and Nonprofits Need More Effective Storytelling
Effective storytelling helps nonprofits move beyond numbers to share human impact. Stories inspire staff, connect more genuinely with stakeholders, and build trust. Creative formats (video, art, etc.) and participatory methods let audiences see real change and deepen organizational growth.
From Stories to Support: The Nonprofit's Guide to Acquiring and Using Testimonials
Use testimonials to turn stories into support: collect voices from beneficiaries, volunteers, or donors and share them widely. Their real experience validates your work, builds credibility, and deepens connection—making your mission more compelling and trusted.
Giving Tuesday Strategies for Success #2: Define Your Audience
Begin your GivingTuesday campaign by clearly identifying your target audience. Use donor personas to map demographics, motivations, behaviors, and engagement preferences. This ensures you tailor messaging and outreach to resonate deeply and drive meaningful participation.
How to Create Your Story
Compelling storytelling is the best way to reach your audience. To achieve this, you must know how to write and express a narrative. In today’s video, Arturo will show you everything you need to become an excellent storyteller: designing a narrative arc, a character’s personality and how to detail the setting.
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