Think You’re Not a Writer? Your Guide to Writing a Great Fundraising Appeal

Create a compelling fundraising appeal by clarifying your message, outlining the problem, solution, and urgency, and telling a clear, persuasive story. Focus on connecting with your audience emotionally, then refine your draft to inspire action and drive donations.

Purpose-Driven Volunteer Engagement

This e-book discusses how to transform volunteers into strategic partners by fostering loyalty through meaningful purpose, empowering them as leaders, creating ongoing engagement cycles, and enabling them to spread awareness and recruit new supporters.

New to Fundraising? We’ve Got You Covered

Getting started in fundraising can feel like drinking from a firehose. There’s so much to learn, but AFP is starting you off with the basics. This resource guide features webinars, articles, and courses that will introduce you to some of the key concepts of fundraising. 

How to Run a Successful Fundraising Campaign

Center your campaign on a powerful narrative—highlight real people or compelling issues, weave in emotion, visuals, and impact, and always close with a clear, urgent call to action that connects donors directly to the outcome.

How to Engage Your Supporters in Peer-to-Peer Fundraising

Empower supporters to fundraise by providing clear goals, personalized outreach, and easy-to-use tools. Encourage friendly competition with team-based challenges and offer incentives. Regular updates and recognition keep participants motivated and engaged throughout the campaign.

Fundraising on Facebook: Best Practices for Nonprofits

Enhance Facebook fundraising by verifying your nonprofit status, integrating with virtual events, and maintaining consistent branding. Regularly update your fundraiser, publicly thank donors, and utilize Facebook’s Charitable Giving tools to expand reach and engagement.

Beyond the Event: Building Lasting Donor Relationships

This e-book highlights that a fundraising event is just the beginning—real success lies in thoughtful post-event follow-up. Thank donors promptly, share the impact, offer next steps, and build long-term engagement through tailored paths and retention strategies.

15 Things You Can Do to Build Strong Donor Relationships

Neon One outlines 15 key strategies—like personalizing emails, using segmentation, showing transparency, creating exclusive content, celebrating donors publicly, offering tailored giving options, inviting feedback, and using social media—to deepen donor relationships and retention.