Digital Marketing for the Modern Nonprofit

In this ebook guide, you’ll find best practices for content marketing and blogging, email marketing and pay-per-click advertising, and how to tie it all together with a strategy that bolsters your fundraising efforts.

Canadian Marketing Code of Ethics & Standards

Charities should communicate with honesty, clarity, and respect. Be truthful, fair, and professional—use accurate information, avoid misleading claims, protect privacy, disclose connections, and follow laws. Upholding these standards builds trust and strengthens donor relationships.

A Complete Guide to Creating a Nonprofit Marketing Plan

Develop a strategic marketing plan by conducting a SWOT analysis, defining SMART goals, identifying target audiences, and selecting appropriate channels. Implement the 5 W’s—Who, What, Where, When, and Why—to guide content creation and ensure cohesive messaging.

7 Website Statistics to Guide Your Next Refresh or Upgrade

Enhance your nonprofit’s digital presence by aligning your website with current marketing standards. Visitors form opinions within 50 milliseconds, so prioritize a visually appealing, user-friendly design. Regular updates every 2.5 years ensure your site remains relevant and effective in engaging your audience.

3 Website Design Tips to Meet Your Fundraising Deadlines

Strong web design can boost giving under tight deadlines. Key tips include: make the donation page simple, mobile-friendly, and accessible; build landing pages that clearly show mission, goals, and deadline; and use easy navigation (think “Donate Now” buttons) so supporters find what they need quickly.