How to Tell a Story in an Ethical Way

Nonprofits are often storytellers for others, making it vital to share stories ethically—from first contact to publication. Our fourth Storytelling for Nonprofits episode explores avoiding harmful narratives and using principles that empower and respect those we represent.

How to Put Storytelling at the Heart of Fundraising | Webinar

To stand out and inspire giving, nonprofits must evoke emotion, define their mission, and find their voice through storytelling. This webinar explores how to craft powerful stories—with strong characters, clear impact, and the right medium—to build lasting emotional connections.

How to Identify Your Target Audience for Your Fundraiser

Looking to make a real impact with your fundraiser? Learn how to identify and market to your target audience in just a few easy steps! By tailoring your messaging to the right people, you’ll be one step closer to reaching your goals.

How to Create Your Story

Compelling storytelling is the best way to reach your audience. To achieve this, you must know how to write and express a narrative. In today’s video, Arturo will show you everything you need to become an excellent storyteller: designing a narrative arc, a character’s personality and how to detail the setting.

Giving Tuesday Strategies for Success #2: Define Your Audience

Begin your GivingTuesday campaign by clearly identifying your target audience. Use donor personas to map demographics, motivations, behaviors, and engagement preferences. This ensures you tailor messaging and outreach to resonate deeply and drive meaningful participation.

11 Ways to Use Social Media for Storytelling

Turn social channels into strategic outreach tools: map a story arc across posts, use emotional visuals, partner with influencers, and integrate AI. This helps your nonprofit engage meaningfully, amplify reach, and build audience loyalty.