How to Create Brand Guidelines
This video walks through creating a brand guidelines document in InDesign. It covers setting up parent pages, adding design elements like page numbers and guides, building the document’s content, and finally publishing and sharing it online.
Gentle Marketing: A Framework to Out-Care Your Competition
Stand out not by shouting but by caring harder. Build your brand around purpose, tell stories that resonate, and create moments people won’t forget. That’s “gentle marketing”—a way to out-care competition and inspire loyalty through meaning, not noise.
Free Marketing Templates
Access a diverse range of free, professionally designed marketing templates—from digital and content strategies to event planning and real estate campaigns. Customize them in Excel, Google Sheets, or GanttPRO to streamline your planning and enhance team collaboration.
Digital Marketing for the Modern Nonprofit
In this ebook guide, you’ll find best practices for content marketing and blogging, email marketing and pay-per-click advertising, and how to tie it all together with a strategy that bolsters your fundraising efforts.
Canadian Marketing Code of Ethics & Standards
Charities should communicate with honesty, clarity, and respect. Be truthful, fair, and professional—use accurate information, avoid misleading claims, protect privacy, disclose connections, and follow laws. Upholding these standards builds trust and strengthens donor relationships.
A Complete Guide to Creating a Nonprofit Marketing Plan
Develop a strategic marketing plan by conducting a SWOT analysis, defining SMART goals, identifying target audiences, and selecting appropriate channels. Implement the 5 W’s—Who, What, Where, When, and Why—to guide content creation and ensure cohesive messaging.
7 Website Statistics to Guide Your Next Refresh or Upgrade
Enhance your nonprofit’s digital presence by aligning your website with current marketing standards. Visitors form opinions within 50 milliseconds, so prioritize a visually appealing, user-friendly design. Regular updates every 2.5 years ensure your site remains relevant and effective in engaging your audience.
7 of the Most Essential Nonprofit Social Media Tools
Use a set of social media tools to amplify your reach without eating up your time. Schedule posts (Hootsuite, Later), design striking visuals (Canva), monitor trends and influencers (BuzzSumo), collaborate across your team (Planable), polish your content (Grammarly), and handle messages & analytics in one place (Sprout Social).
3 Website Design Tips to Meet Your Fundraising Deadlines
Strong web design can boost giving under tight deadlines. Key tips include: make the donation page simple, mobile-friendly, and accessible; build landing pages that clearly show mission, goals, and deadline; and use easy navigation (think “Donate Now” buttons) so supporters find what they need quickly.
11 Ways to Use Social Media for Storytelling
Turn social channels into strategic outreach tools: map a story arc across posts, use emotional visuals, partner with influencers, and integrate AI. This helps your nonprofit engage meaningfully, amplify reach, and build audience loyalty.